How to prepare your web project well

Many website projects fail not because of the technology, but because they were poorly prepared.

Before you choose a provider or a stack, you need clarity on your goals, your audience and your constraints.
This article walks you through the key steps I use with my own clients when we start a new project.

Step 1 – Clarify your objectives

Ask yourself a few simple questions:

• Why do you want a website now?
• What would success look like in 6–12 months?
• Which actions do you want visitors to take (call, quote request, purchase, booking…)?

Try to prioritise your objectives instead of listing everything.
For instance:

1. Generate qualified leads
2. Showcase your portfolio
3. Educate your audience through articles

These priorities will guide design, content and technical decisions.

Step 2 – Define your target audience

Who are you speaking to?

• Existing clients? Cold prospects? Partners?
• Local audience or international?
• Rather technical or non‑technical?

The more concrete you can be, the easier it will be to choose the right tone, structure and features.

Step 3 – Map your content and structure

Before touching any code, I like to build a site map:

• Main pages (Home, Services, Portfolio, About, Contact…)
• Sub‑pages if needed (individual services, case studies, etc.)
• Blog categories and content pillars

For each important page, write down:

• The main message
• The key sections
• The primary call to action

This gives us a clear blueprint for both design and copywriting.

Step 4 – Budget, timeline and constraints

Be transparent with your provider about:

• Your budget range
• Your ideal launch date
• Any technical constraints (existing tools, CRM, booking system…)

With this information, I can suggest an approach that balances ambition and feasibility, and possibly phase the project into different milestones.

Step 5 – Choosing the right technologies

Only once the previous steps are clear does it make sense to talk about stack: Next.js vs WordPress vs no‑code, headless CMS, etc.

I detail these choices in my article on choosing technologies for your web project.
The short version: we pick tools that are reliable, maintainable and adapted to your level of autonomy.

Conclusion

Good preparation saves time, money and frustration.
It also makes collaboration smoother, because everyone shares the same vision of what we are trying to achieve.

If you want help structuring your own project, you can discover how I work on the services page or contact me directly via the form at the bottom of the site.

Further reading

• Choosing technologies for your web project
• How much does a website cost
• Getting a website quote: how it works and pitfalls to avoid
• Why choose a freelance for your website