The web explained simply

Performance3 min read

Core Web Vitals: measure LCP, INP and CLS before fixing your site

Read Core Web Vitals correctly, distinguish real-user data from lab tests and prioritise fixes using the documented Sanegon redesign.

Project4 min read

How to prepare a website project: a brief you can actually use

Prepare a practical website brief covering visitors, pages, content, integrations, responsibilities and launch checks, with a small-business example.

Technical3 min read

Choosing web hosting: requirements, costs and a migration checklist

Choose hosting from your website’s actual needs: static pages, WordPress, forms, backups and ongoing responsibilities, with portfolio examples.

SEO3 min read

Local SEO: improve visibility for a real service area

A practical local SEO workflow for small businesses: accurate business information, useful service pages, project evidence, reviews and measurement.

Performance3 min read

Optimising web images: size, quality and loading

A practical image workflow for portfolios and business websites: choose formats, serve suitable sizes, preserve useful detail and check the result.

Design3 min read

Responsive design: build and test for real screen sizes

A practical responsive design guide covering navigation, grids, images, forms and repeatable tests, with the LR Studios catalogue as an example.

Security3 min read

Website security: access, updates and recovery

Practical security checks for business websites, from account permissions to backup restoration, with OWASP and CNIL sources.

UX4 min read

Web animations: useful motion without hiding your content

Choose purposeful animations, preserve content without JavaScript and test reduced motion, keyboard use and performance on real page journeys.

Design3 min read

Web design in 2026: choose trends that help your visitors

Typography, grids, colour and optional motion: practical design choices for a business website, illustrated with portfolio projects.

Design7 min read

Web Trends 2026: What Your Clients Really Expect from Your Website

The real web trends in 2026 for small businesses: what's changing, what's staying, and what you should actually do for your website.

Technical4 min read

Website maintenance: a practical checklist after launch

Define maintenance tasks, responsibilities and recovery checks for a brochure site or WordPress website, with examples from LR Studios and MAHVU.

Business5 min read

Website quotes: compare deliverables, responsibilities and ongoing costs

A practical website quote checklist with a scope comparison table, real project examples and questions about content, integrations, handover and maintenance.

Project3 min read

Website redesign: choose the right scope and preserve useful URLs

Decide whether to repair or rebuild your website, using the Sanegon example and a practical content, migration and launch checklist.

Freelance3 min read

Working with a freelance web developer: fit, scope and continuity

Decide whether a freelance developer fits your website project by checking relevant work, communication, delivery scope, ownership and ongoing support.

Technical3 min read

WordPress or a custom website: decide from the publishing workflow

Compare WordPress, static websites and custom applications through real project requirements, ownership, publishing access and maintenance.

Artist portfolio website: show your work beyond Instagram

Why build an artist portfolio website instead of relying on Instagram? What to show, how to handle heavy images, and whether to sell online.

8 July 2026

Car garage website: get found and win local customers

Build a car garage website that fills the workshop: get found on Google, reassure with reviews and photos, take bookings online, show clear prices.

8 July 2026

Influencer website: own your audience beyond platforms

Why build an influencer website: a link in bio page in your own style, a press kit for brands, an email list. The guide for content creators.

8 July 2026

Legal9 min read

GDPR and Legal Notices: What Your Website Legally Needs to Display

A plain-English guide to legal notices, GDPR, and cookie rules for small business websites in France: what you need, what you risk, and a practical checklist.

How long does it take to build a website? Real timelines

How long to build a website? Realistic timelines by project type, the steps involved, and what actually speeds up or slows down a web project.

Business9 min read

How Much Does a Website Cost in 2026? A Complete Breakdown

From free DIY tools to a professional freelance or agency build, here is exactly what you get at every price level, and the red flags to watch out for.

Marketing10 min read

Landing Pages: What They Are and How to Create One That Gets Results

What a landing page is, why it converts better than a standard website, the 7 elements every good one needs, and how to measure whether it is working.

UX5 min read

UX/UI impact on conversion

How design and user experience influence conversions on your site.

Business9 min read

Creating a Website for Your Restaurant: What You Really Need

What your restaurant website must have to attract customers, rank on Google, and turn visitors into bookings, plus the mistakes that cost you tables.

Website for self-employed: do you really need one?

Website for self-employed professionals and sole traders: do you need one, what should it contain, and what does it really cost? A practical guide.

Business9 min read

Websites for Tradespeople: The Complete Guide (Plumber, Electrician, Builder...)

Everything a plumber, electrician, builder or other tradesperson needs to know about building a website that ranks on Google and wins local customers.

Website maintenance cost: realistic prices for 2026

Website maintenance cost explained: realistic monthly prices, what a serious plan must include, and how to avoid paying for nothing. A practical guide.

Marketing10 min read

Why Your Website Isn't Bringing in Clients (And How to Fix It)

8 concrete reasons your website isn't generating enquiries, and a practical fix for each. Speed, SEO, trust signals, CTAs, photos and more, explained simply.

Business8 min read

Wix, Squarespace or a Web Developer: Which Should You Choose in 2026?

Honest comparison of Wix, Squarespace and hiring a freelance web developer. Hidden costs, SEO limits, ownership, and when each option makes sense for your business.

6 July 2026

Technical5 min read

Choosing technologies for your web project

How to choose the right stack: React, Next.js, WordPress? Criteria and trade-offs.

E-commerce3 min read

E-commerce for small businesses: first steps, technical choices and mistakes to avoid

Launching an online store as an SME or solo founder: platforms, payments, shipping, legal, product SEO and common pitfalls. Long-tail guide to selling online without costly early mistakes.

Marketing7 min read

Email Marketing for Small Businesses: Where to Start Without Overcomplicating It

Email marketing remains the most cost-effective channel for small businesses. Here's how to get started simply, without complex tools.

SEO8 min read

Google Analytics 4 for Beginners: Understand Your Visitors Without Getting Lost

How to use Google Analytics 4 as a small business owner: the metrics that matter, how to read them, and what to do with the data.

SEO5 min read

Google Business Profile: complete guide to optimize your local business listing

How to create, verify and enrich your Google Business Profile (formerly Google My Business) for local SEO: categories, reviews, posts, photos and mistakes to avoid. For artisans, retailers and independents.

Business8 min read

How to Choose a Domain Name: Rules to Know Before You Buy

Before you buy a domain name for your business, read this. .com vs .fr, brand vs keywords, hyphens, numbers, where to buy, plus a practical checklist.

Web4 min read

Showcase website for artisans and local retail: structure, content and conversion

How to structure a converting showcase site for artisans and local shops: essential pages, customer-focused copy, social proof, local SEO and common mistakes. Full guide for independents and SMEs.

Business8 min read

Online Booking for Small Businesses: How to Add It to Your Site (and Why It Changes Everything)

Discover how online booking can transform your small business: fewer phone calls, fewer no-shows, more clients. Tools, costs, and setup explained simply.

SEO3 min read

SEO in the age of AI: how to find your way

How artificial intelligence is changing search and SEO. Strategies to adapt and maintain your visibility.

SEO4 min read

Understanding SEO: complete guide to improve your visibility

Discover the fundamentals of organic search and how to optimize your website for search engines. Practical guide for beginners and advanced users.

Accessibility4 min read

Understanding web accessibility: making the internet inclusive

Web accessibility allows everyone to use the internet, including people with disabilities. Discover best practices and their impact on your site.